When a website is cluttered with unnecessary information, images or actions, it only results in users being distracted from what is important to them and to you. This leads to increase in bounce rate and decrease in conversion, which directly affects the business goals. To avoid this, there has been a trend that is going strong for past few years, i.e. minimalism.
Minimalism in web design means taking out all the unnecessary information and details from a website to make it simple, spacious and focused. Why? Well…there are multiple reasons. Let’s take a look at the most important ones.
When you take out all the unnecessary images, animations and other assets, it reduces the page size and client has to download fewer files than before. This means the website will load much quicker than before. Hence, improving your overall engagement metrics and conversion rate. Improving load time is also necessary for search engine optimization, since search engines, like Google, prefer to rank websites that load around 2 seconds.
When a website is left with only the necessary elements and content, it makes it easier for you to direct users to the funnel and for users to find the information they looking for or perform the desired action. If a user has visited your website to buy your product, it doesn’t make sense to bombard them with unnecessary content, like news, hero images, stock videos or CTA to ebooks.
Loading landing pages with textual and visual content have become normal for websites. This could be due to a misconception that users need all the details on a single page. The end result is that it makes users even more confused and uncertain as to what action to perform. On the other hand, providing only the required information makes it easier for users to make the decision while making the website look less cluttered.
For All Devices
Since mobile devices have become a primary source for browsing the internet, it is necessary to optimize your website for these devices. Since you limited space on mobile screens, a cluttered website will only look more cluttered on these devices. Whereas a minimalist website will be easy to browse and navigate. Since there is only limited number of design elements, it is much easier to make the minimal website into a responsive web design.
To create a minimal web design, it is necessary to first plan out what is the most important information that needs to be included on a web page. Otherwise starting right out with the design phase will only make the process complicated.