So, you’re a business owner, you know exactly what you offer, what you can do and where you want to be, but do your customers know?
Most companies are not aware of the image they pass on to their clients because they communicate on a self-centered point of view. The secret to crafting a strong brand identity relies on telling a good story, your brand story, creating an emotional bond that will be stronger than any other marketing strategy you’ll try.
“The Power of Words”, a video that went viral in 2011, shows how the same message can be more powerful when you tell a good story.
If you want to master brand storytelling, learn from who is already there. The Entrepreneur Magazine wrote an article about the secret of the 10 most trusted brands, check it out.
What story is your brand telling?