What is the purpose of a Logo?
April 24th, 2023
As evident from the name and tag line this company allows businesses to post what they have for sale including special discounts by their location and interest group.
The logo was designed and inspired keeping in view the target audience which was mainly Arab world, so it was important to have some distinct graphical features in the design which blends easily with local culture and also portray a modern yet contemporary look along with a hint of business listing and discount theme which was being offered through the web portal.
The camel is inspired from the arab region and it is designed with the help of different price-tags to represent various business retailers who offer their product listings through the “sale arabia” platform.
The idea was to represent that consumers can get best prices and discounts through the company.