The idea of using abstract people design forms and face design is very common, however its important that while doing so the expression and design should translate the concept behind the logo and its important to create a logo such that it also resonates the name and theme of business as well.
Below we have described few logo concepts which we have completed for different businesses, i will also explain the concept behind the ideas of these logos.
1) Giving a face to the logo:
This approach to the design is rarely used but it happens to be the most promising contributor when it comes to brand value and logo recognition because the design instantly remind audience about the company while the name is also associated with the brand image. The Lunatic Fringe idea below shows how the phrase is effectively worked around to create a logo design.
2) Emotions Captured through the people logo design:
Capturing the essence of the business is the main goal while using a detailed or abstract person representation in the logo. Following examples will highlight how this can be effectively used.
The above logo is developed through the photograph which was provided to us by this security agency which provides high level and VIP protection services. In their logo they wanted to show the strength of their team and level of professionalism which was transitioned from their team picture into the logo design.
This logo is all about strength and a Bad-ass look which company wanted to suggest through their brand identity. The effects and artwork emphasize both these aspects through the logo.
This logo is all about style and fashion statement which suggest glamor and an upscale chic and trendy look along with a self statement which is shown through the tag line in the same color as the design to suggest a co-relation between the name and graphic.