June 20th, 2017
Movie industry has evolved drastically over the past couple of decades. It is not the same as it used to be. Every other movie is generating incredible revenue and taking the standards even higher. In this prominent evolution in terms of business, an audience-focused approach towards marketing has played a remarkable role which involves posters as a significant factor.
A great movie poster enthralls the audience and compels them to buy tickets. This is what happens with all of us, right? Whenever we see a good movie poster, we don’t wait to get our hands on tickets because the poster grabs all our attention and convinces us to dig deeper.
If you are a film maker by profession, then this blog is going to give a quick look on how you should work on your next movie poster design.
Let’s dive in…
- Grab Attention Right Away
The success of any movie massively relies on its marketing. Therefore, it is extremely crucial for your movie poster to have some kind of appeal that connects brilliantly with just anyone who even gives it a random look.
It is not necessary for you to use flashy graphics. In fact, all you need to illustrate a plot, and that could also be done by using the characters as well.
- Incentivize Your Audience
It is merely impossible to explain a movie’s theme through iconography. In such cases, you really need to put in a little extra effort that incentivizes your audience to watch the movie. An interest scene from the movie can be a game changer here. However, how you are incorporating it along with other necessary elements is what you should also take care of.
- Consistency is the Key
Staying consistent with style is yet another important aspect that has to be given equal emphasize because this is what enhances the flow and distinguishes a killer movie poster from ordinary ones. If you take a look at some remarkable movie posters, they all have implied unique styles that genuinely worked in a positive way.
- Avoid Breaking the Conventions
Doing things differently can stand you out. But, not sticking with the basics can turn things around. See, movie posters have a specific form, and if you do something way out of the box, they will lose all their charisma to strike the audience.
So yes, keep experimenting but make sure to do the basics right.