Logo Design Pricing – Factors

Logo Design pricing is one of the prime factor which people take into consideration specially when they are searching for companies online. However its important to take into consideration the reason for various pricing and what you might compromise when you choose a company just over the cost factor. So here are few tips to consider while looking for a company and see if their pricing is justified…

– Logo Design Experience:

The quality of work speaks and if a logo design firm is doing professional work then they will charge accordingly for the level of experience and graphic design knowledge which they are delivering to customers. Its the quality of work which determines the pricing value of the services and obviously a professional logo design firm will charge more to compensate their designers and graphic artists.

– In-house Logo Design:

Logo Design companies with in-house designers have leverage over those who outsource their work overseas or employ part time designers. This however adds up the cost of work but in turn it ensure that company has full control over the design process from start to conclusion. Also in case of any issue later-on the logo design firm can easily resolve such issue as they don’t have to contact the outsourced designer for resolution.

– Effective website design and Process:

Those companies who have made investment in making their website design professional and employing a system which tracks the progress of your logo design work and make it easier for you to decide and make selection also adds slight premium to their prices considering the effortless process and ease of viewing and sharing the completed work with others.

– After sales Services:

A support period after project completion ensures that you are not left alone if something during the printing goes wrong or if you lose all your logo files due to a computer hardware failure. Professional logo design companies do offer lifetime storage option and retrieval of artwork in their support period along with helping you deal with your print partners.

Now I’ll move towards some major design traps and services which raise RED FLAGS.

– Logo Design Competition Sites:

These sites can promise you unlimited designs, unlimited alterations and even unlimited designers but hey, are they actually designers? Because every tom, dick and harry can create an account over there and start posting their work in a contest, there are generally no set of rules as to the qualification of the designer and background of who is taking part in the logo contest so the chances of plagiarized work and stolen ideas is very high, plus in case of an unfortunate event of litigation due to plagiarized work you will be hardly able to contact the designer involved with your logo design as you will not know their place of existence and contest site will excuse claiming that they are only facilitators of service and don’t warrant the work which are provided by the artists. So in such scenarios you might loose more money then saving few extra dollars?

– Logo Design in 24 hours, oh, well in an hour:

There are numerous websites which claim to provide you logo design in an hour or 24 hours, see here and here.

So either they’ve got a magic lamp or they might have a designer IQ of DaVinci, i am not sure but unless they have either its hardly possible to create a great design in such a short time without evaluating the company profile, project brief and client preference. These are the preliminaries after which the actual design process starts. So you know how your money is spent next time when you see such lucrative offer.

– Very Cheap Logo Design:

Now if someone make you a logo for $20, $50 or $60 then how you will react? In-fact there are many such company who can fulfill those desires but hardly the promise of a professional custom logo design which you deserve. A professional graphic designer spends a huge portion on his education and may not provide you a service which will not even cover the price of the hardware or software which he/she use.

Such companies opens doors for plagiarized work, unethical copying and sometimes even adding images and pictures in the logos which may render your corporate identity design useless.

We’ve seen so many distressed customers who’ve gone through crooks and imposters in the past, make sure that you investigate thoroughly before making your decision and don’t fall into these price traps!