Your company just started and you have a pretty good business plan, a good partner and an awesome product to sell. Now you want to create your logo and use it on your website and business card. You want to love your logo the same way you love your business, so you want something epic, sophisticated, unique, beautiful, detailed and unforgettable.
What do they have in common? They are extremely simple.
A simple logo is dynamic, can be used everywhere and in all types of media. And more importantly, it is long lasting. Your company will grow, improve and change but your logo can stay the same.
Bare that in mind.