What is the purpose of a Logo?
April 24th, 2023
What comes to your mind when you think of your fav[...]
Every entity has some unique aspects, morals or ethics of its own. Those morals or ethics when put together become a part of its unique culture and thus a source of its distinct recognition.
A unique culture is to the company what DNA is to humans or other living creatures. As DNA is what makes us unique from others, who have the same composition like us but different sentiments and attitude, culture is what makes a company stand apart from the crowd.
Company Culture Develop a Sense of Purpose
The culture of a company exhibits how the company interacts with its employees as well as clients. It is the source of muse for the employees as it allows them to feel satisfied and pleased with the work environment. More importantly, it gives them a sense of purpose.
A great culture tends to become a source of attraction to talented individuals. Apple, Facebook and especially Google are the best examples of companies offering a sophisticated, fun and pleasing work environment to the employees. As a result, they receive thousands of applications from all the four corners of the world.
According to a research conducted by Deloitte, a US based professional services network, 79% of the respondents out of 1, 310 candidates say that they have powerful employee satisfaction.
Company Culture Affects Company-Partner or Investor Relationship
It is not just the employees who feel good working with a company that has a strong culture, but it is the investors and potential partners as well. Another survey, conducted by Walking The Talk and Stamford Associates, found that 94% investment decisions are affected by the quality of culture a company provides.
Great company culture drives in more potential investors, partners and stakeholders. A great culture shows others the belief and ethics of the company and how does it support that. Moreover, investors only attract to companies’ that have a good financial performance, and research shows that companies’ having great culture, also have great financial performance.
Company Culture Increases Brand’s Value & Recognition
Apart from satisfying employees and attracting investors to the company, a strong and powerful culture also promotes the value of the brand. According to the Deloitte survey, 91% of respondents believe that companies’ that have a powerful culture also have a powerful brand that outshines the competitors.
