As time passes by, a relationship between brand and consumer enters into an entirely new phase where consumer gets all rights to influence the outcomes. And, if a brand is not implying the techniques that are fully based on customer preferences, then it barely has the capacity to turn things around.
The year 2017 is just around the corner, which means another remarkable opportunity is yet to hit the brands when they can overcome all their flaws and realize the significance of prospects.
But, how is that possible?
Well, this is what we are going to reveal right here.
Below mentioned are the branding trends that will lift your brand up in 2017.
- It’s Time to Get Phygital
AR and VR are two pivotal components that exceeded the digital-physical boundary and derived a new term, “Phygital”. This new experience has led brands to put virtual experience into the new world by creating apps.
With such advancement, fashion brands have got an incredible way to facilitate their customers by showing how their products will look in reality.
- Brands Would Rather Prefer Emotional Connections
Saying a lot about your brand across every medium will piss your audience off. Rather, you should emphasize on founding emotional connections, which could be done by compelling them psychologically.
If you take a look at some big brands such as Coca-Cola, Red Bull and Oreo, they all have one thing in common. Yes, they discuss happiness and visualize how their products can take this excitement to the next level.
- Data Will be Crucial to Predict Digital Future
This particular trend is definitely going to play its part well.
You should be analytically strong enough to know what is working best for your audiences.
By thoroughly understanding the behavior and primacies of your prospects, you will certainly have a clear picture of how your brand should get closer to them.
- It Will be the Time for Brands to Prove Themselves
Apart from going outside the box, it is the time for brands to prove what they are capable of and how they can satisfy the needs of their respective audiences. Be it social media, website, blog, video or any other channel, brands need to understand the value of being there.