Everybody is on their phone these days. You’d probably be reading this article on your phone. People use their cellular devices for almost everything; whether it is setting an alarm, finding song lyrics, or browsing a website. Therefore, you can’t make your name in the market if your user does not love the website’s design. They need to look at it and simply fall for it. Your design should be responsive, user-friendly, attractive and functional. Here are four ways you can design awesome websites.
Create task related experiences
The first priority of a designer is to give their users a satisfying experience when they visit their website. Each site is made for a purpose. What action do you want users to take? Whether it is buying something, subscribing or simple engage on a post, make every moment count for them. For that, you will need to know who exactly your users are. Imagine your ideal visitors and build for them! Once you are clear about your users’ wants and needs, you can give them an incredible user journey that fulfills their expectation. Carry out extensive user testing to see if you have done a great job.
Adapt content to fit the screen
Keep in mind that the majority of your users are looking at your site on a screen. So there are surely some things you need to keep in mind. First of all, you need to restrict yourself to work in a smaller space. You need to adapt content and features to accommodate the user’s screen size and phone-using habits. Therefore you should definitely avoid horizontal scrolling pages, as users are uncomfortable with it. They prefer scrolling vertically. Use a single-column layout as it manages the limited space on the screen.
Optimize content for scanning
It is a fact well-know that users do not really read stuff online, they usually scan. Whenever a new visitor opens a website, they examine it and only read the sub-headings. Make this task easier for them. Keep the order of the content planned. Keep important stuff at the top. Reduce any distractions which will annoy the user, and disrupts them from focusing on their task. Try to use engaging images. Also, use a good blend of colors to help retain their attention.
Navigation options should be clear
Do not try to confuse the user with uncomfortable navigation. Use the general design which all websites use so that the visitor does not find anything unusual. Using familiar navigation patterns such as the top navigation bar or hamburger menu will increase user engagement. They rely on their past experiences interacting on your platform.
We hope you can see a boost in traffic after designing with our tips.