Essential Features of Designing a Customer-Centric Ecommerce Site

So, you have made up your mind.

Well, the decision of starting an ecommerce store is certainly good, but it requires you to take steps by keeping the intended audience in mind.

Your target audience is a group of people who can turn out to be the real asset for your online business, if treated in best possible manner. However, accomplishing such a huge goal is definitely a big deal. And, most of its parts are dependant on the quality of design.

The more customer-centric the design of your online store is the better chances you have to convert leads into successful sales.

Therefore, let’s take a look at some essential features your web design should embrace to be known as a perfect customer-centric version of an online store.

• Everything Starts With a Logo

Apparently, logo is a very small object, but the importance it holds is totally undeniable.

Unfortunately, majority of brands underestimate logo and spend more time in decorating their sites. But from branding perspective, a logo is more like a face that defines the objective and distinguishes a brand from its competitors.

Just because of the reason, you should give equal priority to the logo, so that it connects you to the target audience effectively.

• Let Your Audience Understand What You Sell

Whenever some genuine buyer visits your site, he should have clear idea about what you sell from the very first page (home page). Now, this level of satisfaction could only be achieved if you avoid putting irrelevant content.

Remember, do what you actually want to do.

For instance, if your online store sells clothes, then you should aim to captivate your prospects by talking about the prices and best offers you have. As this way, people will have reasons to stick around your store for more time.

• User-Friendly Navigation

For ecommerce stores, navigation has always been a prominent issue. But, it could be resolved by analyzing a customer’s behavior and his preferences.

Tools like Google Analytics and Kissmetrics can help you overcome such a problem. These are the tools that will provide you with authentic data about where a visitor is spending more time after landing to your site and the places where he gets stuck.

• Compatibility With Multiple Devices

Mobile usage is about to surpass desktop usage very soon. It’s an obvious signal for you to design a website that is not only compatible for desktop users, but also works extremely fine on smartphones, tablets and iPads as well.

Also, the loading time of your site should be tested regularly to assure a completely satisfied buying experience to your customers.