The world has surely become digital but we can’t deny the fact that a well-designed brochure provides a personal touch to the customer and is better than most online campaigns.
A brochure is an integral part of any marketing plan, as it provides information and connects your audience to your brand. Therefore, the design should be well thought of, and not something you create in a hurry. If designed properly, the simple piece of paper can grab your audiences’ attention and make you stand out from your competitors.
Who is your target audience?
Your design will be based on which type of people you are catering to. That will further depend on your product/service. So first define your audience, their age limits, their interests, demographics and then move about. For example, if your target audience comprises of men who go to work, so your design should be official and something corporate. Add a touch of blue, black or grey shades and ruggedness in it. Or if not, you can add elements which you particularly attract the people in your audience. The writer’s role will also play a big part in this, as along with the design, the catchphrases or wording used in the brochure will define its effectiveness.
What will be the cover?
Just like people judge a book by its cover, they will also judge your brochure from its first look. Decide which type of paper you want to see; a hard paperback, a soft glossy one, or one with embellishments? Again, it depends on the audience too. So once you have established who you are designing for, decide accordingly. The cover should be so convincing that it should make the user read the whole brochure’s text. The feel of it should also make customers feel something personal, only then would they put some time into reading it and maybe even buying the stuff you are selling.
Does your brochure compliment other materials?
Once you have designed the prototype, check whether the design complements other marketing materials such as your company’s business card, stationery, banners, logo, or other branding elements. This will help you see if it is the right brochure for you, as it should blend in with the overall theme of your brand. Try not to bring a whole other type of touch in the brochure, as it will be hard for people to associate it with your brand.