Give a Breath of Fresh Air to Your Long-Form Content with Startling Design Ethics

Majority of brands are afraid of publishing long-form content to their websites, because according to them, this type of content can break the momentum and affect the flow of traffic massively.

Well, if we stay brutally honest, then whatever said above is nearly correct.

Reading long-form content can take a hefty amount of time, which might distract a reader’s attention and even force him to leave the page. However, there is always a good way to end a bad thing. And in such case, design is merely one of them.

So, this blog will guide you about how to give your long-form content a breath of fresh air with some startling design ethics.

• Do Justice with Available Space

When publishing your content, make a very smart and respectful use of the available space, as this is the first rule which should be incorporated perfectly. But unfortunately, the mentality of several brands, bloggers and internet marketers is a little different, as search engine ranking is the only thing they look out for.

In reality, this approach doesn’t work now because search engines accept content that provides value to its readers. Therefore, doing justice with the available space becomes crucial.

• Use Animation to Guide Your Reader

Make your content interestingly actionable for your readers by adding animation with a purpose.

Yes, showing arrows, buttons and parallax can guide your readers and help them perceive the delivered information quite convincingly. But, don’t incorporate these techniques too much, otherwise the overall reading experience might become overwhelming.

• Give Subtle Respect to Advertising

When advertising a product, we really need to understand the differences between digital and print mediums.

What works for print platforms might not work for digital, especially the way advertising is done.

Apart from utilizing the space with both visual and plain content, the next big rule is to give subtle respect to advertising. With this, it actually means that using product advertisement in the most effective manner that never disturbs a reader will have an enormous impact.

• Be Analytically Strong to Take Actions

Use of analytical tools can turn out to be pivotal in formulating a result driven and purely reader focused strategy. Furthermore, using such tools can guide you about the behavior of your website visitors, which can ultimately be used for structuring a nice and balanced combination of content with great design.